REBusinessOnline

The Importance of Reputation Management in Student Housing

DALLAS — It’s no secret that today’s students spend a lot of time on their phones, perusing social media and scanning the internet. With such a high level of importance placed on digital content, what people are saying about your community through online reviews is becoming more powerful than ever. As an owner or operator, it’s imperative to handle negative reviews quickly and efficiently, and to bolster the amount of positive reviews left about your community. A panel of reputation …

How to Maximize Student Housing Lease Conversions Through Social Media, Digital Marketing

DALLAS — When it comes to attracting the attention of students — and, more specifically, Generation Z — maintaining a positive and unique social media and digital marketing presence is critical. Most owners and operators of student housing today are pushing marketing dollars toward creating a digital brand in hopes of attracting a greater number of lease conversions. As an owner or operator, how do you allocate the right amount of funding to this segment of the business? And how do you …

InterFace Panel: Deal Size, Institutional Capital, Infrastructure Have Fueled DFW Industrial Growth

DALLAS — Over the last decade, the Dallas-Fort Worth (DFW) industrial market has transitioned from the middle of the pack of major U.S. industrial markets to Tier-1 status in terms of leasing and development, and the drivers extend beyond job and population growth. So went the opening conversation of the development panel of the InterFace DFW Industrial conference, held Sept. 4 at the Westin Galleria hotel and attended by more than 200 industry professionals in its first year of existence. …

Capital Markets Professionals Put Mixed-Use Dynamics Under the Microscope During InterFace Panel

ATLANTA — One of the central themes of the first annual InterFace Mixed-Use Southeast conference was the interplay between the various uses present within mixed-use projects around the region. Whether it's Avalon in Alpharetta, Georgia, or the American Tobacco Campus redevelopment in downtown Durham, North Carolina, the success of these projects hinges on whether the different uses can support one another. Can the apartment residents help patronize the retail and restaurants? Can the office …

InterFace Panel: Fickle Nature of Renter Tastes Creates Challenges for Multifamily Architects, Contractors

DALLAS — Multifamily projects are becoming more costly and time-consuming to complete, and the need to cultivate a unique amenity package that differentiates a property from the competition is contributing to inflated budgets and lengthier timelines. As noted by a panel of multifamily architects and construction managers at the InterFace Multifamily Texas on Sept. 5, the definition of what constitutes an ideal amenity package is in a constant state of flux. The event, held at the Westin …

Memory Care is Down But Not Out, Say Investors

ATLANTA — Seniors housing investors are pumping the brakes on acquiring memory care facilities as the property type’s fundamentals and high turnover have proven to be worrisome. That’s according to an investment panel during the annual InterFace Seniors Housing Southeast conference. Held on Wednesday, Aug. 28 at the InterContinental Buckhead Atlanta, the one-day conference attracted more than 430 seniors housing professionals from all over the Southeast. Memory care is a subsector …

InterFace Panel: DFW Multifamily Developers Must Stand Out from the Crowd

DALLAS — When developing multifamily product in a market that has added more than 20,000 new units in each of the past three years, distinguishing a community from its peers isn’t just important — it’s essential. According to data from CoStar Group, the Dallas-Fort Worth (DFW) metroplex added approximately 70,000 multifamily units between 2016 and 2018. The market has also absorbed more than 25,000 units over the last 12 months, a period in which only about 23,000 apartments were …

Tariffs, Election Impact Deal Velocity in DFW Industrial Market, Says InterFace Panel

DALLAS — The 2020 presidential election as well as tariffs, the primary economic weapon of the incumbent candidate, are weighing heavily on the decisions of industrial users and investors in Dallas-Fort Worth (DFW), according to a panel of experienced leasing and capital markets professionals at the InterFace DFW Industrial conference. Moderated by Coni Hennersdorf, principal of CODA Consulting Group, the event was held Sept. 4 at the Westin Galleria Hotel and attended by more than 200 …

InterFace Panel: Dallas Industrial Market Poised to Withstand Recession

DALLAS — The Dallas industrial market is on fire, as a number of industry professionals repeatedly pointed out during the InterFace DFW Industrial conference. Held on Sept. 4 at the Westin Galleria Hotel in Dallas, the event drew more than 200 people in its inaugural year. Demand for industrial real estate from tenants, investors and lenders is strong enough to insulate the Dallas market from capitulation, even if the U.S. economy enters a recession, which some economists think may still …

InterFace Panelists Predict More Variety, Less Food for Future Mixed-Use Projects

ATLANTA — Traditionally, mixed-use developments are multifamily-based with ground-floor retail or dining and a few floors of offices in between or adjacent. That combination still works, but changing demographics demand more variety from the popular model, according to panelists of InterFace Mixed-Use Southeast on Aug. 22 at the Westin Buckhead in Atlanta. Projects like The Battery Atlanta and the upcoming Revel development in nearby Duluth are anchored by popular entertainment sites — …

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