REBusinessOnline

How to Maximize Student Housing Lease Conversions Through Social Media, Digital Marketing

DALLAS — When it comes to attracting the attention of students — and, more specifically, Generation Z — maintaining a positive and unique social media and digital marketing presence is critical. Most owners and operators of student housing today are pushing marketing dollars toward creating a digital brand in hopes of attracting a greater number of lease conversions. As an owner or operator, how do you allocate the right amount of funding to this segment of the business? And how do you …

InterFace Panel: Deal Size, Institutional Capital, Infrastructure Have Fueled DFW Industrial Growth

DALLAS — Over the last decade, the Dallas-Fort Worth (DFW) industrial market has transitioned from the middle of the pack of major U.S. industrial markets to Tier-1 status in terms of leasing and development, and the drivers extend beyond job and population growth. So went the opening conversation of the development panel of the InterFace DFW Industrial conference, held Sept. 4 at the Westin Galleria hotel and attended by more than 200 industry professionals in its first year of existence. …

InterFace Panel: Fickle Nature of Renter Tastes Creates Challenges for Multifamily Architects, Contractors

DALLAS — Multifamily projects are becoming more costly and time-consuming to complete, and the need to cultivate a unique amenity package that differentiates a property from the competition is contributing to inflated budgets and lengthier timelines. As noted by a panel of multifamily architects and construction managers at the InterFace Multifamily Texas on Sept. 5, the definition of what constitutes an ideal amenity package is in a constant state of flux. The event, held at the Westin …

InterFace Panel: DFW Multifamily Developers Must Stand Out from the Crowd

DALLAS — When developing multifamily product in a market that has added more than 20,000 new units in each of the past three years, distinguishing a community from its peers isn’t just important — it’s essential. According to data from CoStar Group, the Dallas-Fort Worth (DFW) metroplex added approximately 70,000 multifamily units between 2016 and 2018. The market has also absorbed more than 25,000 units over the last 12 months, a period in which only about 23,000 apartments were …

Tariffs, Election Impact Deal Velocity in DFW Industrial Market, Says InterFace Panel

DALLAS — The 2020 presidential election as well as tariffs, the primary economic weapon of the incumbent candidate, are weighing heavily on the decisions of industrial users and investors in Dallas-Fort Worth (DFW), according to a panel of experienced leasing and capital markets professionals at the InterFace DFW Industrial conference. Moderated by Coni Hennersdorf, principal of CODA Consulting Group, the event was held Sept. 4 at the Westin Galleria Hotel and attended by more than 200 …

InterFace Panel: Dallas Industrial Market Poised to Withstand Recession

DALLAS — The Dallas industrial market is on fire, as a number of industry professionals repeatedly pointed out during the InterFace DFW Industrial conference. Held on Sept. 4 at the Westin Galleria Hotel in Dallas, the event drew more than 200 people in its inaugural year. Demand for industrial real estate from tenants, investors and lenders is strong enough to insulate the Dallas market from capitulation, even if the U.S. economy enters a recession, which some economists think may still …

Generation Z Renters Reshaping Student Housing Market

With some of the oldest members of Generation Z coming onto the rental scene seeking out their first college and post-college apartments, developers and property owners must start paying closer attention to this new audience. While Gen Z and millennials have quite a bit in common, they also differ in some fundamental aspects and demand different standards of living in residential spaces. Just when owners and property managers are finding their footing with millennials, Gen Z will reshape the …

Priced Out: Adding Affordable Units to Student Housing

Student loan figures indicate a growing affordability problem in higher education. The Federal Reserve reports that student loan debt in the United States is almost $1.6 trillion today, with 42 percent of people who attended college — which represents 30 percent of all adults — incurring at least some debt from their education.  With a focus on technology-based degree programs, the cost to attend college is rising. But it’s not just tuition that’s going up. According to College …

Panel: Multifamily Developers in DFW Should Focus on Costs, Not Revenue

DALLAS — After experiencing exceptional rent growth between 2014 and 2017, it may be time for developers of multifamily product in the Dallas-Fort Worth (DFW) metroplex to shift their attention from the revenue side of the equation to the expense side. According to CoStar Group, average asking rents across DFW rose by about 12 percent between 2014 and 2017. The year-over-year rent growth of 6.3 percent that occurred between 2014 and 2015 marked a 10-year high for the market and kicked new …

CBRE: U.S. Apartment Sector Gets Boost from Comprehensive Tax Reform

LOS ANGELES — The sweeping tax reform bill signed into law in late 2017 by President Donald Trump is expected to benefit the U.S. multifamily investment market, according to a new report from CBRE. The report states that under the Tax Cuts and Jobs Act, the tax benefits of renting over buying a home will increase in 29 of the 35 largest U.S. markets. That number is up from 15 markets before the tax reform. The new tax law increases the standard deduction from $12,700 to $24,000 for a …

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