Seniors Housing

ATLANTA — Born between 1946 and 1964, the Baby Boomer generation has spent nearly eight decades redefining what each stage of life looks like. From coming of age during a period of sweeping social change in the 1960s to becoming one of the largest and most influential consumer cohorts during the 1980s and 1990s, boomers have rarely been a group that follows a prescribed path. Now, as the oldest boomers enter their 80s and the younger members approach their 60s, that mindset is following them into senior living. Unlike previous generations, many boomers are arriving with an established sense of identity and a clear idea of how they want to spend their time. The generational shift was a central theme among senior housing CEOs on “The Power Panel” at the 13th annual InterFace Seniors Housing Conference, which was held on Aug. 25. Jointly hosted by France Media’s InterFace Conference Group and Seniors Housing Business magazine, the event brought together roughly 350 professionals at the Grand Hyatt Buckhead Atlanta. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. While executives discussed …