Goop, Nordstrom Launch Pop-Up Retail Concept

SEATTLE — goop, a modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Nordstrom to bring goop to [email protected] in select stores across the country and online.

[email protected] features a mix of wellness-focused products curated by the goop team, including apparel, accessories, beauty and home. Each shop is designed as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.

[email protected] is the retailer’s ongoing series of themed pop-up shops at the retailer’s highest profile stores. Each shop transitions every four to six weeks to a new design.

[email protected] is in the following Nordstrom store locations and online from May 12 to June 25:

• Downtown Seattle, Seattle

• Bellevue Square, Bellevue, Wash.

• The Grove, Los Angeles

• South Coast Plaza, Costa Mesa, Calif.


Nordstrom, Inc. is a fashion specialty retailer based in the United States. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 354 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 221 Nordstrom Rack stores; two Jeffrey boutiques; and two clearance stores.


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