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YONKERS, N.Y. — NAI Friedland has rebranded itself as Friedland Realty Advisors and hired a new president and CEO. Under the leadership of Ayall Schanzer, the full-service commercial real estate firm has refreshed its brand by launching a new name, logo and website. Schanzer, a former Manhattan assistant district attorney and chief strategy officer of Salient Management Co., will oversee the firm’s strategic direction and day-to-day operations. The firm plans to enhance operating efficiencies and deepen relationships with stakeholders, as well as upgrade technology assets to better showcase properties and aid the tenants, investors and communities that they serve.