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Public-Private Partnership Opens 330-Room Hotel at Avalon, Alpharetta Conference Center

The 330-room Hotel at Avalon and 65,000-square-foot Alpharetta Conference Center opened on Tuesday, Jan. 16, marking the final phase of Avalon, the 2.4 million-square-foot mixed-use development in Alpharetta. (Photo courtesy of Brilliance Photography, photographer Bob Hughes)

ALPHARETTA, GA. — Developers of the Hotel at Avalon and Alpharetta Conference Center celebrated the grand opening on Tuesday, Jan. 16, marking the final phase of Avalon, the 2.4 million-square-foot mixed-use development in the northern Atlanta suburb of Alpharetta. The $112 million hotel and conference center were developed in a public-private partnership between Stormont Hospitality Group, Long Wharf Capital, North American Properties (NAP) and the City of Alpharetta. The 330-room hotel features a 24-hour fitness center, access to Club Avalon Concierge and proximity to the variety of shops, dining and entertainment venues offered within Avalon. The hotel’s food and beverage options, Fifth Group restaurant’s South City Kitchen Avalon and Starbucks Coffee, will open this month on the ground floor. The Hotel at Avalon and 65,000-square-foot Alpharetta Conference Center offer 44,000 square feet of adaptable event space, including a second-story pool terrace overlooking Avalon Boulevard. In addition, the development includes two ballrooms, an executive boardroom and smaller meeting rooms. Atlanta-based architect Cooper Carry led the design of the hotel, and Chicago-based Perkins + Will designed the hotel and conference center interiors. The Johnson Studio at Cooper Carry designed South City Kitchen Avalon, and Brasfield & Gorrie was the project’s general contractor.

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