AUSTIN, TEXAS — Under Armour has opened its Connected Fitness digital headquarters in downtown Austin. The new facility is located within a new commercial development near the restored City of Austin Power Plant. The office currently employs more than 100 engineers, data scientists, designers and product designers in digital health, fitness and sports. The building spans more than 35,000 square feet and occupies the second floor of the adjacent building to the City of Austin Power Plant. The five acres surrounding the office are being transformed into a mixed-use development, which will feature more than one acre of public open space and a plaza; a 30-story residential tower and 33,000 square feet of retail space. This is the first Under Armour office in Texas, and the only office in the brand’s history solely dedicated to digital innovation. The Under Armour Connected Fitness team will focus on building the company’s digital products.
109