$1 BILLION MASTER-PLANNED COMMUNITY IN COACHELLA GETS GREEN LIGHT

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COACHELLA, CALIF. — The City of Coachella has approved plans for the $1 billon La Entrada development, a 2,200-acre, master-planned community in Riverside County, which will be completed in multiple phases during the next 20 years.

The La Entrada community will feature approximately 7,800 new homes within three villages, 1.5 million square feet of retail and commercial space, four new schools and nearly 900 acres of parks, playgrounds, multipurpose trails and open space. Las Vegas-based New West Development is developing the community, which is owned by PSAV LCC.

“La Entrada will become the new gateway into the City of Coachella and the region bringing new businesses, services and entertainment to the Valley during the next 20 years,” says Ken Ryan, a principal at KTGY Group Inc. Irvine, Calif.-based KTGY was responsible for the master planning and design guidelines of the community. The full-service architectural and planning firm represented the project in community outreach meetings and city council government relations meetings.

New sports fields and a possible regional soccer events facility, which would accommodate sporting and regional events and music festivals, are also key elements of the plans, says Ryan.

One of the three villages planned for La Entrada is Gateway Village, which will feature spaces for entertainment and sports and recreation uses. Gateway would connect Coachella and the region to a new I-10 freeway interchange at Avenue 50.

Central Village will serve as the civic core for the community with public space, plazas and places of worship. Hillside Village will feature parks and commercial space.

“Most of the project’s residential units, consisting of a variety of housing choices, are included within the Central Village and designed as a collection of walkable districts,” says Ryan. “Hillside Village draws upon the site’s unique landform and has been designed to reflect the steeper topography and natural character of the land.”

Plans for the community also include green initiatives such as reduced water consumption, transit opportunities, decreased energy usage and blending development with the existing desert terrain. Ryan says the development is expected to break ground in two to three years.

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