ATLANTIC CITY- N.J. — Caesars Entertainment Corp. has opened its Waterfront Conference Center at Harrah’s Resort Atlantic City. The $125.8 million center has already booked meetings and conventions through 2019.
Due to the addition of the conference center, there has been an increase of 90,000 advance room bookings for the upcoming 12 months at Harrah’s. This is an increase from the 7,000 advance room bookings for the previous 12 months.
The 100,000-square-foot facility is now the largest conference-hotel complex from Baltimore to Boston according to Caesars.
“For Atlantic City, this is an opportunity to attract a new type of customer to the city and significantly increase hotel occupancy, as well as drive revenue for local restaurants, retail outlets and other businesses,” says Mark Frissora, president and CEO of Caesars.
Designed by Friedmutter Group and located in Atlantic City’s Marina District, the Harrah’s Waterfront Conference Center can accommodate up to 5,000 attendees. The 100,000 square feet of flexible meetings space can be broken down into 56 separate small meeting rooms with up to 300 different configurations of reception, banquet and pre-function space.
“We are excited to introduce Harrah’s Resort Atlantic City Waterfront Conference Center as a major player in not only the Northeast, but the national meetings business,” says Michael Massari, senior vice president of national meetings and events for Caesars. “The state-of-the-art center is conveniently located within driving distance of one-third of the nation’s population.”
Caesars owns 50 casinos in 13 U.S. states and five countries.