Ford Motor Co., UAW-Ford Invest $6M in Motown Museum Expansion

by Kristin Harlow

DETROIT — Ford and UAW-Ford have invested $6 million as lead donor in a $50 million expansion of Motown Museum in Detroit, according to the museum’s website. The museum is home to the famous Hitsville USA and Studio A. The expansion will increase the size of the museum to 50,00 square feet. The project team includes Perkins + Will, Hamilton Anderson Associates, Brinker Group and Gallagher & Associates.

As part of the investment, the expanded museum will include:

  • Ford Motor Company Theater, a state-of-the-art performance venue.
  • Educational, music and other programming tied to Ford’s ongoing student and community outreach initiatives.
  • CARaoke Experience, an interactive Ford-branded activity that incorporates music with Ford vehicles.
  • Ford will be official vehicle of Motown Museum.

The commitment is part of the $10 million that the Ford Fund is contributing to Detroit over the next five years.

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