Cushman & Wakefield Launches Sports & Entertainment Advisory Group

CHICAGO — Cushman & Wakefield has established a new Sports & Entertainment Advisory Group to provide solutions for designing, building, financing, operating and maximizing revenue streams for athletic and entertainment venues. The new S&E Advisory Group includes partnerships with industry leaders such as Chicago-based sports and entertainment marketing firm W Partners. The group will serve sports franchise owners, local governments and municipalities, private owners of entertainment venues and public and private universities. It will also provide advisory services for arenas, stadiums, adjacent retail and entertainment complexes, amphitheaters, convention centers, motorsports tracks and other event venues. Craig Cassell and Michael Sessa will lead the group in client services, which include sponsorship, branding and naming rights consulting; venue programming and phasing advisory; food and beverage consulting; public-private sponsorship structuring; revenue cost-model analysis; and other commercial real estate services.