LAS VEGAS — Bally’s Corp. (NYSE: BALY) has announced plans for Bally’s Las Vegas, an entertainment resort destination planned on the 35-acre site of the former Tropicana Las Vegas hotel and casino. The casino and sports entertainment operator is partnering with JLL and Marnell Cos. on the development, which is being submitted to Clark County for entitlements.
Bally’s Las Vegas will share the site with the new Las Vegas Athletics Major League Baseball ballpark, a move by the Oakland Athletics that was announced and approved in 2023. Bally’s expects construction at Bally’s Las Vegas to begin in the first half of 2026.
“Bally’s Las Vegas represents a once-in-a-generation opportunity to redefine the heart of the Strip,” says Soo Kim, chairman of the board of directors at Bally’s. “With world-class partners like JLL and Marnell, and with the arrival of Major League Baseball, we are not just building an integrated resort. We are creating a landmark destination that unites sports, entertainment, dining and hospitality on a scale only Las Vegas can deliver.”
Plans for Bally’s Las Vegas include two luxury hotel towers totaling 3,000 rooms, an entertainment venue with a seating capacity of 2,500 and more than 500,000 square feet of retail, dining and entertainment offerings. The resort will also include a casino and a VIP experience with direct access to the new Athletics ballpark.
Marnell Architecture is serving as the architect of record for Bally’s Las Vegas. Michael Hirschfeld, vice chairman of JLL, is leading the real estate services firm’s global leasing team at the resort, aiming to sign a mix of global brands and local favorites.
“Las Vegas is one of the most important markets for food-and-beverage, entertainment and retail in the United States,” says Hirschfeld. “The extended hours of operation in the market yield some of the highest sales per unit in the country.”
Bally’s is a global casino entertainment company that owns and operates 19 casinos and nearly 4,000 hotel rooms across 11 states, as well as a golf course in New York and a horse racetrack in Colorado. The company currently employs 11,500 staffers.
The company’s stock price closed on Monday, Sept. 29 at $11.42 per share, down from $17.23 a year ago, a 33.7 percent decline.
— John Nelson