FRISCO, TEXAS — Hunt Sports Development has formed a partnership with Peak Curated Development and Venu Holding Corp. (NYSE: VENU) to build a mixed-use district on the east side of Toyota Stadium and Soccer Center in Frisco, a suburb of Dallas in Collin County. The stadium serves as the home of Major League Soccer’s FC Dallas, which is owned by The Hunt Family.
The partnership plans to transform the campus into a year-round destination for hospitality, business, dining and entertainment. Construction is expected to begin in 2027.
Project costs were not released, but The Dallas Express reports that the city previously outlined a mixed-use development expected to generate more than $1 billion in private investment once fully developed.
The first phase of the project will include a 290-room boutique hotel and more than 40,000 square feet of convention, meeting and event space. The hotel will include a full-service restaurant and bar, rooftop bar and lounge, spa and a fitness center.
The flexible convention and event center will feature more than 25,000 square feet of dedicated meeting space, including a 15,000-square-foot ballroom, which will be divisible into smaller breakout rooms. The ballroom and event spaces can be configured for conferences and conventions while also transforming into a 3,000-person music hall, live entertainment venue or other large-scale event space operated by Venu.
The district will complement the multi-phase office complex on the west side of the stadium that was announced last year. Cawley Partners is developing the office portion, which will total more than 1 million square feet.
Toyota Stadium and Soccer Center opened in 2005. In addition to serving as the home of FC Dallas, the stadium has hosted major concerts, women’s national team matches, training sessions for FIFA World Cup 2026 and 15 consecutive NCAA Division I Football Championship games. The development also serves the Frisco Independent School District, a key contributor in the public-private partnership that helped bring the stadium to Frisco.
A $215 million renovation to Toyota Stadium is on schedule for completion in spring 2028. The project includes a full canopy offering shaded seating for fans, new stadium technology along with new suites and club spaces.
Hunt Sports Development is a real estate development division owned by the family of American sports pioneer Lamar Hunt. The Hunt Family owns FC Dallas, founded in 1996, as well as the NFL’s Kansas City Chiefs.
Peak Curated Development is known for hospitality, multifamily, retail, entertainment, mixed-use and destination-oriented developments.
Venu is an owner, developer and operator of luxury entertainment destinations, including an upcoming amphitheater in downtown Chattanooga, Tenn.
— Kristin Harlow