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ATLANTA — Charlie Heard has been named The Sembler Company’s vice president of development and Southeast market leader based in the firm’s Atlanta office. His duties include pursuing new shopping center development opportunities in Georgia, South Carolina, North Carolina, Tennessee and Virginia. Heard has more than 25 years of real estate experience in retail and residential development as well as commercial land sales in the Southeast. His past retail clients include Publix, Kroger, Target, The Home Depot, Best Buy, CVS/pharmacy and Walgreen’s.