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BLOOMFIELD AND EAST ORANGE, N.J. — Prism Capital Partners has received Phase I site plan approval for The Parkway Lofts, a loft apartment conversion project located along the Garden State Parkway between Bloomfield and East Orange. The project will convert a former General Electric warehouse, which was constructed in 1897, into 355 loft-style apartment units. Prism will also construct a new three-story parking garage. The loft conversion is Phase I of a transformation of the 14.5-acre site. Phase II will include the construction of 150 for-sale townhomes, a clubhouse and other lifestyle amenities.