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FRIENDSWOOD, TEXAS — Activate, an entertainment concept centered on interactive games, will open a 12,000-square-foot venue at Baybrook Mall in Friendswood, a southwestern suburb of Houston. The venue is Activate’s third in the Houston area. Eric Lestin and Michael Burgower of Cushman & Wakefield represented Activate in the lease negotiations. Bruce Wallace of Jolink Wallace represented the landlord, Ashita Investments.