WASHINGTON, D.C. — The American Seniors Housing Association (ASHA) has launched its new website — Where You Live Matters (www.WhereYouLiveMatters.org) — along with a major social media outreach initiative.
The new site is part of a larger initiative aimed at expanding the awareness of senior living through consumer education. The website’s content includes finance management resources, guides for prospective residents and their families, editorial columns and videos.
“Our members and organization are committed to giving consumers across the country a place to learn more about the seniors housing landscape,” says David Schless, president of ASHA. “There are resources available, but we’re committed to painting a clearer picture.”
In developing the website and related social media, ASHA established a committee that consisted of representatives from major senior living organizations and experts across the country, including Doug Schiffer of Allegro Senior Living; Jeff DeBevec of Belmont Village Senior Living; David Carliner of Brightview Senior Living; Jonathan Ruchman of Brookdale; Meg Ostrom of Enlivant; Letitia Jackson of Senior Star; Meghan Lublin and Sara Abriatis of Sunrise Senor Living; Dan McConnell, ASHA’s Public Relations Consultant; Dr. Margaret Wylde of ProMatura Group; and Jim Bowe of GlenAire HealthCare, who is the committee chairman.
Dr. Roger Landry, president of Masterpiece Living, appears in one of the videos on the website and offers his expertise on the benefits of a senior living community. His organization partners with senior living communities and focuses on successful aging. Landry says the site will serve as a valuable tool for individuals and their families as they navigate the seniors housing frontier.
Headquartered in Washington, D.C., ASHA has been the seniors housing industry thought leader, promoting quality and innovation, advancing research, exchanging strategic business information and influencing legislative and regulatory matters. ASHA continues to meet the needs of senior executives who develop, own, operate and finance seniors housing real estate.