ATLANTA — The Atlanta Braves have announced Wakefield Beasley & Associates as the lead designer of its mixed-used development in Cobb County, Ga. The Atlanta-based architectural design firm has designed mixed-use developments throughout the Southeast, including The Forum in Norcross, Ga., Town Center at Atlantic Station and Avalon in Alpharetta, Ga.
Four newly released conceptual renderings of the mixed-use development surrounding SunTrust Park provide additional architectural detail, highlight the massing of proposed buildings, showcase the interaction of SunTrust Park and various elements of the mixed-use project.
Phase I of the development is slated to open in spring 2017, coinciding with the stadium’s debut on Opening Day in 2017.
The new community, which will encompass more than 60 contiguous acres of property at the northern intersection of I-75 and I-285 in Atlanta, will feature destination shopping and dining, living spaces, an entertainment venue, an office tower and a hotel that will have views into SunTrust Park.
A mix of hardscapes and green spaces are integrated throughout the project. The main plaza that connects SunTrust Park with the rest of the community is designed for public gatherings, including pre and postgame programming on game days along with non-game day special events and activities.
More than 6,000 shared and dedicated parking spaces are planned immediately adjacent to the SunTrust Park and within the mixed-use community, with thousands more within walking distance of the ballpark.
A trio of developers will team up to build the 74-acre, $400 million mixed-use project that will be integrated with the team’s new stadium in Cobb County. The companies, including Fuqua Development, Pope & Land Enterprises and Pollack Shores Real Estate Group, will develop 630,000 square feet of Class A office space, 500,000 square feet of retail, 450 hotel rooms and 500 residences.
Fuqua Development will develop the retail portion, Pope & Land will develop the office portion and Pollack Shores will develop the residential portion. The Atlanta Braves will partner with the Cobb-Marietta Coliseum and Exhibit Hall Authority for the project and retain a majority ownership stake, as well as continue to guide the development process.
Real estate services firm JLL will remain involved as a real estate and development consultant for the project, and The Jerde Partnership will continue to guide the land planning aspect.
— Danielle Everson