Atlanta Developer to Build Virtual Golf Entertainment Concept in Metro Atlanta

ALPHARETTA, GA. — Neal Freeman will begin construction in May on Fairway Social, a golf and entertainment concept in Alpharetta. The 11,000-square-foot entertainment destination, Fairway Social, will be located in The Maxwell, a joint development between Mayfair Street Partners, LLC and The Providence Group of Georgia LLC. The Maxwell will include 44,000 square feet of retail, restaurant and office space, as well as 138 residential units. Seven sports simulators will offer virtual golfing on more than 80 notable courses, as well as provide simulated games for baseball, football, soccer, lacrosse, hockey, cricket and zombie dodgeball. The venue will also feature a section called Back Nine, which will have nine customizable holes on synthetic turf with synthetic sand traps, bridges and putting challenges. The indoor and outdoor bar area, named Par Bar, will be adjacent to seating for more than 80 diners in an area to be known as The Tee Room. There will also be an indoor-outdoor patio bar on the rooftop called Eagles Nest. The Maxwell is situated 25 miles north of downtown Atlanta.