FAIRFAX, VA. — Bloomingdale’s has announced plans to open its first Bloomie’s store at the Mosaic District shopping center in Fairfax on August 26. Bloomingdale’s is the latest retailer to unveil an updated store concept designed to reflect the changing wants and needs of shoppers following the COVID-19 pandemic.
The new, smaller-footprint concept will span 22,000 square feet and feature an evolving mix of merchandise from top brands alongside tech-enabled stylist services and a restaurant. A standard Bloomingdale’s location spans approximately 200,000 square feet.
Fresh deliveries from a mix of designers already featured in Bloomingdale’s stores and emerging labels will come in multiple times per week. These goods will be displayed in rotating carts, allowing for new products to be seen by customers on each visit.
Bloomie’s stores will offer an evolving, curated mix of merchandise from top brands.
Bloomie’s stores will offer men’s and women’s apparel; denim; activewear; intimates; shoes; handbags; beauty products; and accessories, including eyewear and fine jewelry. Brands set for inclusion at Bloomie’s include Rag & Bone, Stella McCartney, Jimmy Choo, Gucci, Dior, Prada, Marc Jacobs, See by Chloe, and more.
The new concept will feature a returns dropbox; curbside pick-up; online shopping; and product customization, personalization and alteration services at a centralized front desk. Bloomie’s will also offer stylist services. Each stylist will be equipped with digital selling capabilities that allow for online purchases, and dressing rooms will feature a button which calls for stylist assistance.
“Bloomie’s has always been a term of affection from our loyal customers,” says Tony Spring, CEO of Bloomingdale’s. “Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient and unexpected way.”
The Fairfax Bloomie’s location will also include a Colada Shop restaurant with indoor and outdoor seating. The restaurant’s menu offers a mix of signature cocktails, coffee and Cuban cuisine.
“We’ve been part of the Washington, D.C., metro area community for decades, and we are excited to welcome new and longtime customers to Bloomie’s to be the first to shop this fresh and casual experience,” says Spring.
Plans for more Bloomie’s locations were not announced. Bloomingdale’s currently has 33 stores open across the U.S. The company operates as an upscale, full-line division of Macy’s (NYSE: M). Macy’s stock closed at $17.17 per share on Wed. July 7, up from $6.56 a year ago.
—Katie Sloan