Entertainment-Based Retail Requires Patience, Creativity, Say EEE Panelists
LOS ANGELES — In today’s retail environment, adding local food and beverage concepts, entertainment venues and landscaped parks seems like a surefire way to revitalize a dated shopping center. A trickier task is determining how exactly these nontraditional concepts boost the bottom line. A panel of retail owners and service providers weighed in on this topic at France Media's sixth annual Entertainment Experience Evolution conference at the JW Marriott L.A. Live in Los Angeles last …