Southeast Market Reports

Orlando has emerged as one of the Southeast’s most competitive retail markets, where robust tenant demand and limited supply are driving both leasing velocity and investor urgency.  With availability near historic lows below 4 percent and most new construction preleased, the market offers few options for the wave of private and institutional capital targeting Central Florida. This imbalance is fueled by strong population growth and resilient consumer spending. Quality retail assets continue to trade quickly, while lower-tier properties remain on the market longer. Buyer pricing remains grounded in fundamentals, and the gap between buyers and sellers has narrowed, making deals increasingly feasible. Investment activity has accelerated in 2025, following 12 to 18 months of steady engagement from private capital. Institutional buyers, including REITs and national funds, are now re-entering the market, primarily targeting stabilized assets in high-growth suburban corridors where tenant rosters offer long-term income visibility. Unanchored and grocery-anchored centers remain in high demand, especially in infill locations with constrained supply and strong population growth.  While investor appetite is strong, today’s environment has created a bifurcated market. Well-located, quality centers continue to trade quickly, often with multiple offers, while less desirable assets linger. 1031 exchange buyers and out-of-state groups remain …

When asked what makes Florida appealing from a retail perspective, Steven Miskew, CEO of Southeast Centers, put it succinctly: “The good macro-economic drivers are here: population growth, lack of supply and low vacancy, all in a pro-business environment,” he said.  As Miskew asserts, Florida’s population continues to swell as approximately 1,755 people move into the state daily, according to 2023 data from online self-storage platform StorageCafe.  Additionally, U-Haul has ranked Florida as a top four growth state in its annual growth index — which analyzes the destinations for one-way moves across its fleet — every year since 2015. Seven Florida cities ranked in U-Haul’s top 25 growth metros in 2024. Florida’s growing population underpins the success of its retail sector as more rooftops directly correlates to more demand for corresponding services, including grocery, food-and-beverage, health and wellness and soft goods.  Phil Kirkpatrick, business recruitment and property development at the City of Clearwater’s economic development and housing department, says that the Tampa Bay-area city is seeing very strong retail occupancy levels. “Vacancy is quite low as of the end of 2024, sitting at 5.4 percent,” says Kirkpatrick, acknowledging that the rate exceeds the vacancy rate of the overall Tampa Bay metro …