“The retail landscape is changing.” How many times have we, industry professionals especially, heard these words over the past several years? But the reality is, it’s true. There have been countless articles, blogs and lectures blitzing us with arguments supporting or arguing against the notion that brick-and-mortar retail is fighting a losing battle against a burgeoning e-commerce industry. As many of us in the industry know, brick-and-mortar stores still hold a 90 percent market share of retail sales. While that number is shrinking, it is shrinking at a slower pace with each passing quarter. So, rather than talking about e-commerce and its potential negative impact on physical stores, I’d prefer to focus on the categories that are thriving, and in many cases benefiting from e-commerce. The fact is that pressures of e-commerce, coupled with changing consumer preferences driven by millennials and Gen Z, have forced retailers to adapt. The Cleveland market is an excellent microcosm of this retail evolution that has swept through the U.S. Here are the most notable retail trends in Cleveland. Health and beauty Perhaps the hottest category in retail right now is health and beauty. In plain terms, Americans today, more than ever, value being healthy …
