Midwest

On a basic level, environmental graphic design (EGD) is about communicating information through visual media and tactical installations. But it’s not just about conveying information, it’s also about expressing ideas and identity. On a more engaging level, EGD is about making a space memorable and about connecting people to spaces through the thoughtful and strategic use of graphics, signage, art and artistry. EGD includes a wide array of applications and expressions. From practical and simple design to inspiring and uniquely thoughtful compositions, EGD professionals blend environmental graphics with both the built environment and interior design to reinforce identity and bring elements of an organization’s professional culture into the space. In other words, EGD isn’t just about where you are — but more importantly, who you are. For owners, managers, businesses and brokers, understanding the power and potential of high-quality EGD is critically important. It can greatly enhance the properties that people own, operate, lend on or broker — helping to sell a space and vision or sell a client on your brand, building or business. Influential Storytelling EGD attracts people to not only a polished, beautiful space, but can also visually demonstrate the potential of a space through a wide …