How Avenue One is accelerating the next generation of retail growth in Omaha. By Abby Cox Retail has a simple rule: Follow the people. In Omaha, Nebraska, the people have been moving west, and as new neighborhoods, businesses and households reshape the city’s increasingly affluent western edge, the demand for places to shop, eat and gather has followed close behind. Now, at the intersection of 192nd Street and the Dodge Expressway, that growth is converging in Omaha’s most ambitious retail development to date. Avenue One is being designed as more than a collection of stores — it’s a new retail destination built around the idea that Omaha’s next generation of growth deserves a retail environment to match it. Avenue One is the long-awaited realization of a vision from Omaha-based JSP Development, which assembled the 200-acre site over more than two decades. When the first piece of ground was purchased, 192nd Street was a two-lane gravel road. Now, that same street is six lanes, with the Dodge Expressway seeing more than 72,000 cars per day. Average household income exceeds $200,000, resulting in some of the strongest demographics in the Midwest. JSP Development and Poag Development Group are leading development, while JLL …
