Commercial real estate is in the middle of one of its biggest transitions. For years, the challenge was finding data. Now the challenge is knowing what to do with it. Artificial intelligence (AI) is starting to change that. The conversation has shifted from if we should be using AI to how we can use it in a way that actually improves business outcomes. REBusiness recently spoke with Rob Finlay, founder and CEO of Defease With Ease | Thirty Capital, and Trevor Albarran, VP of product at Lobby AI, about how AI is changing decision-making in commercial real estate (CRE), what early adopters have learned and what leaders should be focusing on next. REBusinessOnline (REBO): What’s the biggest opportunity facing CRE executives today? Rob Finlay: It depends on the context, but right now, AI is the most powerful tool a real estate executive can have in their arsenal. AI finally gives principals — the people paid to think — the space to actually do that. When I started in real estate, I was paid to do. But as my role evolved, my value shifted to thinking — being strategic, motivating teams, and making high-level decisions. AI amplifies that ability. It takes …
