By Danielle Brunelli, president, R.J. Brunelli & Co. On both the landlord and tenant sides, 2020 was a tough year for the Northern New Jersey retail market. But as some of the industry’s most optimistic voices predicted, the hard times are passing, and actually passing fairly quickly. In 2020, we saw leasing activity decline by almost 30 percent year over year. This languishing activity resulted in a 3.1 percent drop in the market rent on a per-square-foot basis. Over the past couple years, there were several bankruptcies in the works that were accelerated by the COVID-19 pandemic. These bankruptcies resulted in many new vacancies in the region, including former stores of Modells, Justice, Pier 1 Imports, Tuesday Morning, Steinmart and others. However, light has appeared at the end of the tunnel, and we are seeing renewed leasing activity as we close the first quarter of 2021. Users including Planet Fitness, Dollar Tree, Harbor Freight, Raymour and Flanigan, salon suites concepts, Five Below and others are leasing up vacant spaces quickly. Tenant Expansions A good example of an essential service business that has benefited from an increase in sales throughout the pandemic and aggressively expanded in the region in 2020 is …
