DALLAS — When it comes to attracting the attention of students — and, more specifically, Generation Z — maintaining a positive and unique social media and digital marketing presence is critical. Most owners and operators of student housing today are pushing marketing dollars toward creating a digital brand in hopes of attracting a greater number of lease conversions. As an owner or operator, how do you allocate the right amount of funding to this segment of the business? And how do you know if it’s actually working? A panel of owners, operators and digital marketing strategists weighed in on this topic during the session, “How to Convince Owners/Operators to Allocate Budget to Social Media and Digital Marketing & How to Report and Validate Results and Maximize Conversions,” at the second annual LeaseCon: A Social Media, Digital & Traditional Marketing Boot Camp, held at The Westin Galleria in Dallas in September. Achieving optimal digital marketing results begins with transparent data on what works, and what doesn’t. “It’s really important to choose a digital marketing partner that is going to be as transparent as possible,” says Brian Garrigan, head of sales for the central U.S. at Simpli.fi. “A lot of organizations will …
