DALLAS — It’s no secret that today’s students spend a lot of time on their phones, perusing social media and scanning the internet. With such a high level of importance placed on digital content, what people are saying about your community through online reviews is becoming more powerful than ever. As an owner or operator, it’s imperative to handle negative reviews quickly and efficiently, and to bolster the amount of positive reviews left about your community. A panel of reputation management strategists weighed in on best online reputation practices during the session, “Review and Reputation Management: Who Should be Managing Your Reputation? What are Best Practices? And Creating an Effective & Efficient Strategy for your Teams,” at the second annual LeaseCon: A Social Media, Digital & Traditional Marketing Boot Camp, held at The Westin Galleria in Dallas in September. “There is a direct correlation between online reputation and how well your assets are performing,” says John Hinckley, CEO of Modern Message. “Building the right strategy around reputation management is key. It’s been interesting to watch over the last eight years and see the industry change from turning a blind eye to reputation to incorporating it as an important component of …
