Multifamily

By Becky McLaughlin, WithMe Inc. As the seasons change, so do your residents’ needs and desires. Providing amenities and planning events that align with these shifting demands can be a game-changer for property managers. In fact, resident events have been shown to boost satisfaction, improve online reviews and impact lease renewal decisions, making them an essential tool for long-term property success. According to WithMe Inc.’s 2025 amenity outlook survey, which gathered insights from senior multifamily professionals at the country’s top property management companies, including Bozzuto, Greystar and Willow Bridge, there is a rise in resident demand for multipurpose spaces where they can relax, connect with neighbors and work. Finding ways to transform these common spaces to align with the changing seasons not only enhances resident satisfaction but also fosters a vibrant community atmosphere where people feel empowered to live, work and play year-round. Warming up the cooler months As temperatures drop, residents tend to spend more time indoors, increasing foot traffic in the lobby and shared spaces. This presents the perfect opportunity to transform these areas into cozy spots where they can comfortably work, connect and unwind. Imagine plush seating, soft lighting and a hot coffee and cocoa amenity that …