Amenities are the personality of a multifamily property. They proclaim a community’s individuality and lure tenants with promises of a fun, relaxing or convenient lifestyle. What counts as a multifamily amenity today? If most renters and homeowners are accustomed to robust Wi-Fi or controlling their heating and air conditioning through their phones, is a smart thermostat or bulk internet something to advertise as an “extra,” or are these features a given nowadays, like a fridge or a microwave? “Want versus need is a spectrum when it comes to multifamily amenities,” says Meg Spriggs, managing director of development, Americas, with New York City-based Lendlease. “The amenities renters need do not necessarily have the same wow factor as those they may want. In fact, you can’t even see some of them, such as fast and reliable internet service. Fitness centers, package systems, dog runs and electric vehicle (EV) charging stations are other check-the-box items that, in some cases, are non-negotiables,” says Spriggs. Wi-Fi and EV outlets may be essentials, but they’re not always clinchers for prospective renters on the fence about where to live. This is when the wow factor takes over. Recording studios, on-site beekeeping, private speakeasies, meditation pods, maker spaces, …
