Retail

— By Shawn Smith and Sean Retzloff of Colliers — Northern Nevada retail has entered 2026 with a sense of forward motion, shaped by population growth, changing consumer spending habits and renewed interest from national retailers. Grocery-anchored centers continue to serve as reliable engines of demand, particularly in Sparks, where national chains and quick-service restaurants (QSR) are actively pursuing space. These QSR brands continue to be fueled by the post-pandemic preference for convenience and speed — and they find Northern Nevada’s demographic expansion particularly attractive. The lifestyle shift toward wellness is also redefining the tenant mix, with concepts like Planet Fitness building on momentum and gravitating toward suburban neighborhoods where resident demand for amenity-rich environments close to home is rising. This suburban pull is especially evident in Spanish Springs, South Reno and the North Valleys. Growth is moderate in these areas, which justifies new retail infrastructure with flexibility to accommodate retailers eager to enter maturing communities. Once considered fringe, these outer markets are now central to the region’s retail growth story. Shifting Economics of Retail Space The economics of securing space are evolving as demand grows outward. Lease rates are expected to rise modestly to the $2.25 to $2.50 per square foot …