By Burdette Huffman, executive vice president, Blue Ox Group Why are people drawn to spend money and time at certain places in a city? What makes someone want to do their shopping, stop for coffee or plan a date night at one spot versus another? Sometimes, it’s a special location or an emotional connection to a particular vendor. But in many instances, the draw is entirely by design. It’s an intentional, strategic urban planning tactic that’s been around for decades, and it’s called placemaking. What Is Placemaking?The concept of placemaking has been around since the 1960s thanks to urban planning pioneers and was bolstered in the 1990s by the smart growth agenda of organizations like the Urban Land Institute. In modern parlance across the state, it’s not much different. Put simply, placemaking is about creating a special place where people want to be. Placemaking is about imagining and then developing a place where parents might want to grab coffee after dropping their kids off at school. Or it’s a place where date nights happen because there’s a great new spot for dinner and maybe space to take a walk or grab a drink afterward. If it’s executed correctly, it’s the …
