Retail

— By Jacob Pavlik of Colliers — As big-box retailers scale back or exit the market, a new class of tenants is reshaping the retail landscape across the Puget Sound region. Experiential retail is taking their space and providing destinations for consumers and the experiences they crave. This umbrella term includes concepts that prioritize interaction, entertainment and social connection. This is emerging as a compelling solution for landlords looking to drive foot traffic and re-energize shopping centers. The shift is not accidental. The pandemic disrupted traditional social experiences and accelerated the decline of large-format retail by getting people more accustomed to buying online, even if they “picked up” the item later in a store. Now, with consumers eager to reconnect in person, experiential concepts have gained traction. These tenants often don’t sell goods or services in the conventional sense. Instead, they offer immersive experiences that encourage group participation and repeat visits. Recent examples include Mirra, a 12,000-square-foot social entertainment venue that opened in Bellevue’s Lincoln Square, a mixed-use shopping center with three hotels, and more than 1.2 million square feet of office space. Adjacent to Cinemark Reserve in the South Tower, Mirra offers immersive virtual reality party games and transitions to …