Retail

By Barry Caylor, vice president of business development, Outside the Lines Inc. From the rise of online shopping to the pandemic to inflation, retail real estate has weathered a series of challenges in recent years. Yet, despite being knocked down multiple times, the owners and operators of brick-and-mortar retail keep discovering new ways to adapt to shifting demands and needs, especially as consumers spend more on services and experiences than physical goods. One way in which retail owners can continue to keep their centers relevant is by leaning into what attributes make them different. By continually supplying the market with fresh concepts and new ways of presenting them, landlords can keep consumers coming back again and again, generating foot traffic and sales for tenants and driving ROI for investors. In addition, shopping centers can distinguish themselves by providing consumers with something they can’t get anywhere else. As a design-build construction company that specializes in delivering one-of-a-kind water features, rockwork and themed environments, our company has seen retail centers transformed by incorporating unique offerings that consistently draw people in from miles around. Here are a few ways brick-and-mortar retail owners can stay ahead of the game as the sector continues to …