Interview by Randall Shearin As shopping centers evolve to have more experiential tenants, many owners and operators are looking at design as one way to convey experience to visitors. Adding open-air elements — public gathering spaces, parks, murals —has become popular. Centers are also more open to blending uses than creating retail districts. To gain more insight on the efficacy of these practices and understand how they add value, Shopping Center Business recently interviewed Mitra Esfandiari, partner at Long Beach, California-based RDC, who has worked on a number of forward-thinking centers over the past decade. What follows are her edited responses: Shopping Center Business: How are center owners viewing design as an asset to their properties? Mitra Esfandiari: As architects, we are continuously looking to the future, examining lifestyle, local cultural heritage and demographic trends to be sure we are creating human-centric and authentic places to meet the needs of the community. This approach creates a roadmap that leads the design process for creating experiential and memorable environments that will draw visitors and further entice them to stay longer and repeat their visits. For the past decade, with the emergence of e-commerce and the recent disruptions of the COVID-19 pandemic, consumer …
