Retail

As e-commerce continues to grow, the number of consumers picking up online purchases in stores is increasing, according to a report by Colliers International. The share of consumers who say they regularly use “click and collect” purchasing has almost doubled over the past five years. According to the report, the percentage of consumers who say they regularly collect online orders from a physical store jumped from 17.2 percent in 2013 to 38.5 percent in 2018. There’s an additional bonus to this trend: More customers visiting stores means more incremental purchases. Colliers reports that the majority of consumers who pick up online orders from shops go on to make additional purchases in the store. On average, an additional $8.59 is spent. Across all transactions in 2017, this equated to an extra $1.14 billion spent in shops. The numbers Colliers analyzed come from the GlobalData Consumer Panel, which surveys 5,000 shoppers each year. A number of retailers, such as Walmart, have expanded their “click and collect” services in recent years, oftentimes offering customers discounts for picking up over having orders delivered. Retail On A Roll “The bad press about the nation’s shopping centers continues, but meanwhile, physical retail is on a bit of …