By Taylor Williams With the COVID-19 pandemic largely in society’s rearview mirror and warm weather months approaching, Americans are fired up to recoup lost time at their favorite restaurants, bars and entertainment venues. But the collision of this pent-up demand with 40-year inflationary highs means that many consumers are going to be more selective about where they eat, drink and source entertainment. To that end, meals, drinks, games and activities must offer a truly unique experience to justify consumer spending of their stretched dollars and to capture the Holy Grail of repeat spending/visits. That’s not to say that run-of-the-mill, traditional food and beverage (F&B) and entertainment concepts won’t rebound to some extent. But the concepts that deliver their offerings to customers in ways that are truly unique and memorable will be the ones that recognize the strongest sales growth and build the most enduring brand loyalties. Strategies, philosophies and exemplary practices that go into making this endeavor a reality were at the forefront of a panel discussion at the seventh-annual Entertainment Experience Evolution conference that took place in mid-March in Los Angeles. Hosted by Shopping Center Business, the flagship publication of Atlanta-based France Media Inc., the event drew more than …
