Atlanta remains one of the most desirable markets in the country for investors due to its diverse economy, below-national average unemployment rate, steady increase in jobs and population growth. These market fundamentals have translated to a well-performing multifamily market that, despite short-term macro challenges, is in a unique favorable position due to its relatively low supply compared to other peer Sunbelt markets. Demand for multifamily has seen a rebound in 2024 and Atlanta has been resilient in the middle of a multi-year supply wave. Over the past two years, the market delivered approximately 35,000 units and that number is expected to drop to just 9,000 units in 2025 and less than 4,000 units in 2026. This will lead to tightening occupancies and strong rent growth. The city has already recorded its seventh consecutive quarter of net positive net absorption as of the second quarter of 2024, which is a quarterly high since mid-2021 at 5,799 units. New development, on the other hand, has been a bit more challenging due to the higher return on cost requirements, flat rent growth and a lack of meaningful relief on construction costs. Market valuations for newly constructed assets are near current replacement cost, which …
CARROLLTON, GA. — Stratus Development Group has announced the redevelopment of The Shoppes at Rome, transforming the first ever retail center built in Carrollton. Situated about 50 miles west of Atlanta, the 40,000-square-foot retail project spans nearly three acres and a full city block. The historic property is located at 415 Rome St., one block from Adamson Square shops and restaurants. Max Albers of Atlanta-based Stratus Property Group is leading the leasing for the redevelopment, which aims to bring new retailers to downtown Carrollton and spur further development in the area. The City of Carrollton has recently unveiled more developments in the downtown district, including The Amp, a 1,000-seat amphitheater, multiple new breweries and events such as half-marathon runs and the “Taste of Carrollton.”
JOHNS CREEK, GA. — Six new tenants have signed leases at Medley, a 43-acre mixed-use property currently underway in the north Atlanta suburb of Johns Creek. Locally based Toro Development Co. is the master developer of the project and plans to break ground in January. The newly signed tenants include Sephora, Rena’s Italian Fishery & Grill, High Country Outfitters, BODYROK, Petfolk and an undisclosed grocer. Previously announced tenants for the development, which is now roughly 75 percent leased, include Ford Fry’s Little Rey, CRÚ Food & Wine Bar, Fadó Irish Pub, Summit Coffee, Lily Sushi Bar, Knuckies Hoagies, Cookie Fix, Sugarcoat Beauty, BODY20, AYA Medical Spa, 26 Thai Kitchen and Bar, Five Daughters Bakery, Drybar Shops, Minnie Olivia, Burdlife, AMorino, Pause Studio, Fogón and Lions and Clean Your Dirty Face. Medley is currently about 75 percent leased. Upon completion in late 2026, Medley will comprise 150,000 square feet of retail, restaurant and entertainment space; a 175-room boutique hotel; 110,000 square feet of office space; 750 multifamily residences and 133 townhomes; and a 25,000-square-foot plaza. Toro also recently announced that it obtained construction financing for the project, including an undisclosed amount of equity from Ascentris, as well as a $158 million loan …
ATLANTA — Arriba Capital has provided a $17.9 million loan for the refinancing of voco The Darwin Hotel, a 111-room hospitality property located in Atlanta’s Old Fourth Ward neighborhood. The name of the locally based borrower was not disclosed. The Darwin Hotel opened in 2022, according to multiple local media outlets, and features a versatile bar space that transitions from serving coffee to cocktails, a rotating pop-up chef program, fire pits, seating areas and an additional bar space that opens into a central courtyard. Arriba Capital has financed two voco hotels by IHG, including The Darwin Hotel.
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InterFace: Multifamily Investors Are Bullish on 2025 Sales Market, Though Many Hurdles Will Carry Over into New Year
Speakers on the investment sales panel at the annual InterFace Multifamily Southeast conference were overall bullish on the sector’s investment prospects in the new year. The event, now in its 15th year, was held on Wednesday, Dec. 4 at the Cobb Galleria Centre in Atlanta. To kick off the panel, moderator Paul Berry, president and COO of Mesa Capital Partners, discussed what a recovery could look like in terms of investment sales volume. Editor’s note: InterFace Conference Group, a division of France Media Inc., produces networking and educational conferences for commercial real estate executives. To sign up for email announcements about specific events, visit www.interfaceconferencegroup.com/subscribe. Berry said that in the six years leading up to the onset of the COVID-19 pandemic, annual U.S. multifamily investment sales volume hovered between $155 billion to $195 billion per year. He noted that due to robust inventory growth during that time, a “normal” yearly sales total would average out to $180 billion to $190 billion. “2021 saw ‘double normal’ — it was $350.7 billion,” said Berry. “The first three quarters of 2022 were at that same level before it slowed down by the end of the year, but it still eclipsed $300 billion.” He …
Atlanta’s office market feels like a story of winners and losers. Tenants continue to pay increasing rents for the best located, highest-quality spaces while the sector overall experiences negative office absorption. Those big, shiny objects, so to speak, offer quite a contrast to the results of continued office sector adversity brought on by reduced office attendance, a downsizing leasing trend and swelling sublet space. Who’s in the best position to win? Well-capitalized owners with stabilized debt (or none) that can meet the increasing tenant demands for skyrocketing tenant improvement costs and other rental concessions. With continued construction cost increases and downward pressure on base rental rates, fiscally sound landlords with longer-term business plans are in the best position to transact. And, of course, the newest buildings with the best location, amenity package and a reasonable commute for the majority of the workforce continue to thrive. CoStar Group reports that during the past 12 months, net absorption in office buildings completed before 2020 was negative 4 million square feet compared to 1.1 million for newer properties. The Atlanta office market has produced some sizable transactions this year, fueling some optimism among landlords with larger blocks of space for lease. The most …
UNION CITY, GA. — Woodfield Development has delivered Union Green, a 295-unit apartment community located at 4980 Stonewall Tell Road in Union City, a southwest suburb of Atlanta. The property features a mix of one-, two- and three-bedroom apartments averaging 741 to 1,573 square feet in size. Monthly rental rates range from $1,498 to $4,175, according to Apartments.com. Amenities include a swimming pool with a sun lounge area, club lounge, demonstration kitchen for events, outdoor social commons with a grilling area, wellness and fitness studio and a sky lounge that offers views of downtown Atlanta’s skyline. The project team for Union Green included general contractor CBG Building Co., architect of record Fifth Dimension Architecture and interior designer Shelton Taylor + Associates.
ATLANTA — EōS Fitness has announced plans to enter the metro Atlanta market and open 50 gyms throughout Georgia over the next 10 years. The first several gyms are scheduled to open by 2027, with each location averaging 40,000 to 50,000 square feet in size. Each EōS gym comes outfitted with strength and cardio equipment, training turf areas and recovery options including cryotherapy, cold plunges and infrared saunas. Every location also offers personal trainers, onsite staff and group classes. “Atlanta is the third-fastest-growing metropolitan area in the United States, and venturing here represents a key milestone in our long-term vision for EōS,” says Rich Drengberg, CEO of the brand. The EōS portfolio currently includes more than 175 locations open or underway in Arizona, California, Florida, Nevada, Texas and Utah. The Dallas-based company plans to surpass 250 gyms nationwide by 2030. Each new gym represents an approximately $10 million investment and creates 40 to 60 jobs.
SOUTHAVEN, MISS. AND BUFORD, GA. — JLL has negotiated the $25 million sale of a hotel portfolio in the Memphis suburb of Southaven, as well as the $11 million sale of a hotel in Buford. The properties included the Courtyard Memphis Southaven (85 rooms), the Residence Inn Southaven (78 rooms) and the Fairfield Inn & Suites Buford (94 rooms). C.J. Kelly and Bobby Norwood of JLL represented the buyer, Woodvale Opportunity Fund I, in the transaction. The seller was Chartwell Hospitality.
AUSTELL, GA. — Lee & Associates has arranged a 103,776-square-foot industrial lease at 7815 Third Flag Parkway in Austell, a suburb in Atlanta’s I-20 West submarket. Earnest Machine Products, an industrial fastener distributor based in Cleveland, signed the lease with the landlord, Link Logistics, an industrial real estate owner founded by Blackstone in 2019. Mike Sutter and Rick Tumlin of Lee & Associates’ Atlanta office negotiated the lease deal.