By Taylor Williams Sometimes you just have to keep it real. In the world of mixed-use retail, featuring a blend of shops, restaurants and entertainment venues that is both unique in its totality and true to its surrounding market on individual levels is crucial to placemaking. As a concept, placemaking is somewhat difficult to define on paper but fairly easy to identify in the moment — the undeniable sense that the combination of what you are buying, eating, drinking and experiencing is simply not replicable anywhere else. Placemaking is, ironically, an idea that is very difficult to quantify, yet is intrinsically worth every dollar spent on design, construction and marketing — and then some. A longtime developer of mixed-use properties in Dallas once told this writer that the idea of bringing together a critical mass of residential, office and hospitality uses within one site — threaded and connected by retail, restaurants, green spaces and walkable infrastructure — is only novel to American consumers. Europeans have lived, worked and played that way for decades. And thanks to rolling swaths of land, surging population growth, rapidly evolving public infrastructure and the good-ole pro-business mindset, Texas has positioned itself as a leader in …
