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Tenant concessions, ranging from free rent to complimentary carpet cleanings to distribution of gift cards, have become the norm in Houston’s multifamily market over the last few years. And according to several industry experts who spoke at the InterFace Houston Multifamily Conference on March 28, it’s the millennials who are taking advantage of them. Houston has become an especially attractive destination for millennials in recent years. According to a survey by JAXUSA Partnership, which tracks demographic trends throughout major metros, between 2010 and 2013, the metro ranked sixth in population growth of residents age 20 to 29. Tenants receive fewer concessions in submarkets without a lot of new construction. In Houston, this primarily means suburbs — The Woodlands, Pearland, and Katy. In submarkets closer to downtown, where there is generally more construction, concessions have come to serve as bargaining chips for prospective renters. For Houston landlords, operating in a market where concessions have become standard has made lease renewals harder to come by. Stacy Hunt, executive director of multifamily development and management firm Greystar, sees a direct correlation between millennials and lease renewals. “Properties in [sub]markets where you have a lot of millennials — Downtown, Heights, Washington Avenue — it’s tougher …

Tumbling rents, landlord concessions and weakening levels of absorption have defined Houston’s multifamily market for much of the duration of the oil bust that spanned from late 2014 to mid-2016, but the multifamily market is now on the mend, says a third-party multifamily data analyst. Bruce McClenny, president of Apartment Data Services, which tracks the vital signs of nearly 3,000 multifamily properties nationwide, believes Houston’s multifamily market is about nine months past the rock-bottom point. As the opening speaker at the Interface Houston Multifamily Conference before 170 industry professionals on Tuesday, March 28, McLenny explained why he believes that a turnaround, albeit a slow one, has already begun. “The first six months of 2016 was the bottom, economically,” McLenny said during the conference, which was held March 28 at the Royal Sonesta Hotel in Houston’s Galleria neighborhood. “Things have gotten better from that moment on. There’s absorption out there. Through the first two months of this year, we had more than 1,900 units absorbed.” In 2016, submarkets on the city’s south and east sides — Pearland West, Baytown, Pasadena, Galveston — fared markedly better than submarkets in other parts of town, according to McLenny. All four of these submarkets attained positive …