Western

Enterprising multifamily players are shifting the industry’s views on community connectivity, elevating broadband from a stand-alone amenity into a performance booster for larger real estate strategies. Rather than leave their residents’ connection quality to chance, these developers, owners and managers are contracting with specialized internet service providers (ISPs) to blanket entire properties with high-speed Wi-Fi access for the best possible online experience. “On the operations side, rolling out community Wi-Fi lets us give residents the full connectivity they expect from other parts of their life, because all areas of the property function together for a seamless experience,” says David Walther, chief revenue officer at third-party property manager Asset Living. Asset Living manages more than 300,000 units at client communities including conventional multifamily, student housing, affordable and other property types across the country. At nearly all student housing and a growing share of the multifamily communities Asset Living manages, matrices of Wi-Fi access points keep residents and property teams alike online as they traverse the property, from inside residential units to pools, fitness centers, garages and other common areas. Earlier this year, Asset Living made internet service provider Pavlov Media a preferred national partner for bulk managed Wi-Fi at its communities. …