Channel Control Merchants to Expand into Waco

by Haisten Willis

WACO, TEXAS — Channel Control Merchants (CCM) has selected Greater Waco for the site of its first Texas distribution operation. The company has acquired a 200,000-square-foot building located at 401 Precision Drive, and will invest $1.1 million in capital improvements and hire 116 employees. CCM plans to have the facility updated, fully staffed and operational by September. The company chose Waco as its first Texas distribution location due to the city’s central location within the state. The company will also open a 38,000-square-foot retail location at 300 North Valley Mills Drive under its Dirt Cheap brand, with plans for multiple retail locations throughout Texas. Dirt Cheap is the largest retailer of customer returns and marked out-of-stock merchandise in the United States. The company, established in Hattiesburg, Miss. in 1941, has expanded across seven states in the last five years. CCM is organized into two divisions: a global wholesale business and 67 retail locations. The retail stores operate under three banners: Dirt Cheap, Treasure Hunt and Dirt Cheap Building Supplies.

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