ATLANTA — Immersive technology, media and entertainment company Cosm has announced plans to open an entertainment venue at Centennial Yards, a $5 billion mixed-use development currently underway in downtown Atlanta.
Situated within the project’s Sports and Entertainment District, the venue will comprise 70,000 square feet across three levels. Architecture firm Gensler is designing the facility.
Dubbed Shared Reality, the venue will feature Cosm’s proprietary technology, including a 12K+ LED dome spanning 87 feet in diameter. Shared Reality will offer immersive live sports viewing through Cosm’s partnerships with entities including ESPN, the NBA, NBC Sports, TNT Sports, FOX Sports and the UFC.
Programming at the venue will also include Cirque du Soleil’s “O” production and immersive art experiences by members of the Cosm Studios Creator Program. An opening date was not disclosed.
This marks the first addition to the next phase of Centennial Yards, which will encompass roughly 470,000 square feet of entertainment, retail and restaurant space, as well as a flagship hotel. The new phase of development will be positioned on a 7.5-acre site adjacent to the Atlanta Hawks’ State Farm Arena and Mercedes-Benz stadium, which is home to the Atlanta Falcons and Atlanta United sports teams.
Upon full build-out, Centennial Yards is expected to total 8 million square feet of retail, entertainment, office, hospitality and residential space situated on 50 acres. Centennial Yards Co., a partnership between an affiliate of CIM Group and a group led by Tony Ressler, is the master developer.
“At Centennial Yards, we have the opportunity to reshape a major area of Atlanta as a walkable and appealing destination for residents and visitors,” says Shaul Kuba, co-founder and principal with CIM Group. “Key to that effort is bringing unique and engaging businesses such as Cosm that attract people to the district.”
— Hayden Spiess