ATLANTA — Paper products manufacturing and marketing giant Georgia-Pacific has announced plans to redevelop the company’s 51-story world headquarters building and the surrounding city block in downtown Atlanta.
Upon completion, the development will feature more than 400 apartment units on the tower’s top floors; 125,000 square feet of retail, restaurant and entertainment space; 600,000 square feet of Class A office space anchored by Georgia-Pacific and its parent company, Koch Inc.; 35,000 square feet for a large, central plaza; more than 2,100 parking spaces; and MARTA and Atlanta Streetcar transportation access.
“The office landscape has changed, and we recognize that the adaptive reuse of our site and office tower can create greater long-term value,” says Christian Fischer, president and CEO of Georgia-Pacific. “We are also acutely aware of the need for more residential, shopping, dining and entertainment options in our downtown neighborhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in downtown Atlanta.”
Additionally, the redevelopment plans will allow for future multi-phase hospitality, retail and residential development opportunities at the site. Delivery of the transformed campus is scheduled for fall 2027.
Located at 133 Peachtree St., the office tower has been occupied by Georgia-Pacific since the completion of the headquarters — which occupies the historic DeGive’s Grand Opera House site — in 1982. The site once housed the Loew’s Grand Theatre, where “Gone with the Wind” premiered in 1939. According to a press release, design plans will marry elements of modern design with the building’s historic character.
The project team will include Rule Joy Trammell + Rubio as the architect of record, Healy Weatherholtz as retail broker, Kimley-Horn as civil engineer, Studio Saint for interior design, Brasfield & Gorrie for preconstruction services and Transwestern for consulting and property management.
“This development will draw residents, visitors and businesses alike, reinforcing our vision of a safe, inclusive and thriving downtown,” said Atlanta Mayor Andre Dickens. “With redesigned public spaces, new retail and restaurants, as well as easy-to-access public transit, we are creating a unique downtown neighborhood that will bring fresh energy to our city.”
Georgia-Pacific is a privately held company based in Atlanta and was acquired in 2005 by Koch.
Georgia-Pacific, along with its subsidiaries, is a leading manufacturer and marketer of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose and building products. The company’s consumer brands include Quilted Northern, Angel Soft, Brawny, Dixie, enMotion, Sparkle and Vanity Fair. The company’s Georgia-Pacific Recycling subsidiary operates more than 150 facilities and employs approximately 30,000 people.
— Hayden Spiess