Goodyear, Bridgestone Form Joint Venture, Choose Atlanta for New Headquarters

ATLANTA — Akron, Ohio-based The Goodyear Tire & Rubber Co. and Nashville-based Bridgestone Americas Inc. have formed a tire distribution joint venture and will locate the newly created company’s headquarters in Atlanta. TireHub LLC will provide U.S tire dealers and retailers with a range of passenger and light truck tires, with an emphasis on distributing larger rim diameter premium tires. TireHub will lease 30,000 square feet at One Ravinia in Atlanta’s Central Perimeter submarket for its new headquarters, according to the Atlanta Business Chronicle. The 50-50 joint venture will initially operate more than 80 distribution centers and warehouse locations throughout the country. TireHub will combine and complement Goodyear’s company-owned wholesale distribution network with the Bridgestone-owned Tire Wholesale Warehouse (TWW). The new company will also complement both Goodyear and Bridgestone’s existing networks of third-party distributors and provide distribution, warehousing, sales and delivery solutions following the closing of the transaction, which is expected in mid-year. At launch, TireHub will have the scale to reach the vast majority of retail locations across the country daily.