HALL Group Unveils Plans for $7B Mixed-Use Expansion at HALL Park Office Complex in Frisco, Texas

by Katie Sloan

FRISCO, TEXAS — Dallas-based developer HALL Group has unveiled plans for the $7 billion mixed-use expansion of HALL Park, an existing 2.2 million-square-foot, 15-building office park located in Frisco. The full master plan will bring the development to 9.5 million square feet with a mix of office, hospitality, residential and retail uses. 

The $500 million first phase of development includes a Class A office tower, 154-key boutique hotel, 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall surrounding a community park.

HKS Architects designed the 16-story office building, which will span 410,000 square feet. Amenities include 10,000 square feet of ground-level retail and restaurant space, a corporate lounge, fitness center, meeting space to accommodate upwards of 230 people, a seven-level parking garage and rooftop decks. 

Merriman Anderson Architects designed the 110,000-square-foot, full-service hotel component of the project, which will offer 13,000 square feet of indoor and outdoor event space, including a 3,000-square-foot ballroom; an outdoor swimming pool; gardens; a state-of-the-art fitness center; chef-driven restaurant and bar; and an expansive patio overlooking the community park. 


The 331,529-square-foot residential tower will offer amenities including a swimming pool.

WDG Architecture designed the 331,529-square-foot residential tower with interiors by Dallas-based Waldrop + Nichols Studio. The community will offer one- and two-bedroom residences with a collection of eight penthouse suites, alongside shared amenities including a swimming pool, fitness center, outdoor grilling areas and a yoga and meditation studio. 

A 67,326-square-foot building will offer 60 executive suites in studio, one- and two-bedroom configurations for remote workers, business travelers and newly relocated employees. The community will be located between the office tower and hotel with views overlooking the community park. 

The 10,000-square-foot food hall will offer a selection of 10 restaurants with an indoor dining area and large outdoor patio. OJB Landscape Architecture designed the community park, which the City of Frisco will own and the Communities Foundation of Texas will manage. 


A rendering of the development’s community park.

The park will offer an 18,000-square-foot children’s park; 6,500-square-foot dog park; event lawn; performance pavilion; entertainment screen; multiple technology terraces; interactive water feature and rain garden; jogging trails; pickleball courts; and an art collection. Phase I of the project is scheduled for completion in fall 2023.

Additional plans for the development include a performing arts center built through a public-private partnership between HALL Group, the City of Frisco and Frisco ISD. The project is targeting Fitwell and LEED certification.

“Since we opened our first office building in 1998 to the completion of this new masterplan, we will have been developing at HALL Park for over 40 years,” says Craig Hall, founder and chairman of HALL Group. “The new masterplan will showcase some of the most progressive wellness technologies and sustainability practices available today, along with thoughtful spaces for community engagement, including the park and future performing arts center. Frisco has been a great community for us to be a part of and we are excited to give back and be a part of its bright future.”

HALL Group owns a portfolio of properties and subsidiary brands, including HALL Arts Hotel and HALL Arts Residences in the Dallas Arts District; HALL Structured Finance, a value-add private real estate lender; HALL Wines, located in St. Helena and Rutherford, Calif.; WALT Wines, located in Napa Valley, Calif.; BACA Wines; SENZA hotel, a boutique hotel also located in Napa Valley; Thompson Palm Springs, a luxury boutique hotel opening in winter 2022; Hyatt Place/Hyatt House, a dual branded hotel in East Moline, Ill.; and Fairfield Inn & Suites near Chicago O’Hare International Airport.

Katie Sloan

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