LONG BEACH, CALIF. — Global hotelier Hard Rock International has partnered with development firm Steinhauer Properties to develop Hard Rock Hotel Long Beach, a 31-story hotel in downtown Long Beach. The hotel will be situated adjacent to the Long Beach Convention & Entertainment Center along East Ocean Boulevard.
Hard Rock Hotel Long Beach will include approximately 427 rooms and suites, including a Rock Star Suite. The hotel will also feature the tallest open rooftop bar on the Southern California coast, as well as an outdoor swimming pool with an amenities deck.
The co-developers plan to break ground on the hotel in summer 2024 with plans to open the property in spring 2027. The new development is expected to create approximately 3,100 construction jobs and approximately 500 permanent positions once operations begin in 2027.
The hotel represents the first new full-service hotel to be built in Long Beach in 30 years and the first new Hard Rock hotel in Southern California in almost a decade, according to Hard Rock.
Amenities will also include Body Rock Fitness Studio, two onsite restaurant options and a Rock Shop that will sell Hard Rock merchandise and other items. The new property will also feature a speakeasy bar with a concert hall offering seating for approximately 250 patrons.
“We are really excited about expanding our award-winning hotel portfolio on the West Coast,” says Jon Lucas, chief operating officer for Hard Rock International.
“We’re proud to have the opportunity to create a unique and dynamic asset in this beautiful coastal city that reflects the incredible energy of this diverse community that is sure to attract visitors from around the world,” adds Greg Steinhauer, president of Steinhauer Properties.
Hard Rock International operates properties in over 70 countries spanning 290 locations that include owned/licensed or managed hotels, casinos, Rock Shops, live performance venues and cafes. The global hospitality operator is based in Davie, Fla.
Steinhauer Properties is a developer that specializes in “complex” urban projects in unique locations around stadiums and convention centers, primarily in the Western United States. The developer has offices in Bellevue, Wash., and Scottsdale, Ariz.
— John Nelson