Healthy Supply-Demand Balance Continues to Define Houston Retail Market

by Taylor Williams

By Kyle Knight, senior vice president, Weitzman Houston

Houston’s construction of new retail space, after reaching a record low in 2021, is on track to exceed that level, based on projects in the pipeline for this year. But the increase is not large, and total new deliveries will remain on the conservative side. The limited new space is driving demand to existing projects and helping lift marketwide occupancy levels.

The limited deliveries of new retail space, combined with healthy retail demand and limited closings, is helping Houston’s retail market build on the occupancy gains it experienced during 2021. As a result, the retail market currently has a healthy occupancy rate of 96.1 percent.

Kyle Knight, Weitzman Houston

Kyle Knight, Weitzman Houston

The market remains among the strongest in recent memory, although economic issues — rising interest rates, increased construction costs, inflation — may lead to a slowdown.

On the positive side, retailer, developer and investor interest remains at extremely high levels, since retail real estate is a long-term game that factors in short-term concerns. The retail market also bolstered by robust demand for small-shop space, new construction that is either built-to-suit or significantly preleased, healthy job and population growth and an economy that benefits from rising energy prices.

These market insights are based on Weitzman’s review of Houston’s retail market inventory of approximately 163.6 million square feet of space in multi-tenant retail projects with 25,000 square feet or more.

Occupancy is also stable thanks to limited large-format closings. Notable closings that have occurred include  the 51,000-square-foot Randalls grocery store at 3346 Highway 6 in Sugar Land, which closed in June, and the Macy’s store and furniture clearance center, which closed during the first half of 2022 as the final retailer at San Jacinto Mall in Baytown. However, the mall is not counted as part of the available inventory due to the fact that it is slated to be redeveloped and rebranded as San Jacinto Marketplace.

Expanding small-shop tenants are particularly active, with the most notable demand coming from restaurants, services, beauty, fitness, medical and dental uses. Junior anchors such as discount retailers are also active, resulting in a shortage of well-located box vacancies on the market.

To give an example of how strong the demand is for existing vacancies, three former 24 Hour Fitness locations that closed in 2020 during the first year of the pandemic were backfilled by Gold’s Gym, which itself closed locations during the worst of the pandemic.

These three spaces, which account for a total of nearly 90,000 square feet, are located in Bingle Crossing at SH-290 and Bingle Road; Friendswood Crossing at FM 528 and FM 518; and Northchase Plaza at FM 1960 and Veterans Memorial Drive.

Another example involves Rice Epicurean Market, which announced plans to close its location at 2020 Fountain View in late July, followed by the announcement from Spec’s Wine Spirits and Finer Foods of its plans to backfill the newly vacated space.

Other large-format retailers expanding in existing spaces included dd’s Discounts, a division of Ross Stores, with multiple new locations in backfilled space; American Furniture Warehouse, which backfilled a 130,000-square-foot former Sam’s Club in Tomball; Dick’s Sporting Goods, which backfilled a former Bed Bath & Beyond at Meyerland Plaza at Loop 610 North and Beechnut Street; Star Cinema Grill, which will open in the historic River Oaks Theater space at 2009 West Gray after the previous cinema operator shuttered in 2021; Puttshack, a modern mini-golf concept that leased 26,000 square feet in downtown’s The Highlight, the new name of the renovated The Shops at Houston Center; and retailers like Burlington, Painted Tree Boutiques, Skechers, Floor & Décor and several others.

In terms of leasing, the restaurant market created a high level of demand, particularly for second-generation space. Well-known operators that have recently leased second-generation space include Cheesecake Factory and Voodoo Doughnut.

New Construction Picking Up

The development of new space in the metro Houston retail market has remained on the conservative side for years, reaching a record low in 2021. During this time, limited construction and pandemic-related delays of large projects resulted in new space deliveries of only 535,000 square feet in new and expanded projects with 25,000 square feet or more.

For 2022, based on projects under way and expected to be completed during the calendar year, construction is set to jump to nearly 875,000 square feet of space in new and expanded projects with 25,000 square feet or more of retail space. That total should increase even more in 2023 as several anchor stores, including Target and H-E-B, come on line.

Rental Rate Movement

As retail leasing demand has remained robust, the Houston market has displayed rental rates that on average have reached and even exceeded the levels seen pre-pandemic in 2019.

Demand for Class A space, especially for quality retail inside the Interstate 610 Loop, can result in small-shop rates ranging from $45 to $60 per square foot per year or more. These are average asking rates, and effective rates can be lower over the terms of a lease due to concessions such as free rent and finish-out allowances, although concessions remain limited for the highest-quality space.

Bright Outlook

The outlook for Houston’s retail market for the remainder of 2022 and going into 2023 is positive, thanks to continued economic strength seen in job, population and housing growth as noted in the most recent economic reports.

Houston also is seeing the job market regain its strength, with metro Houston reporting 31,300 net new jobs this June, according to the Texas Workforce Commission. This is job growth actually above the healthy pre-pandemic level and in fact is the second-best June on record. For all of 2022, the Houston Partnership expects the metro area to create more than 100,000 net new jobs.

The market’s economic strengths include greater Houston’s housing market, which is experiencing strong existing home sales and new starts due to impressive population gains. The Houston MSA continues to report impressive population growth, with a 12-month gain of more than 69,000 new residents for the period ended July 2021, making it the second-fastest-growth large metropolitan area in the country.


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