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DALLAS — Immersive Gamebox, a British entertainment concept centered on interactive digital gaming, will open a new venue at 2525 Elm St. in the Deep Ellum area of Dallas. Immersive Gamebox, which also has locations in San Antonio, The Woodlands and at the 433-acre Grandscape mixed-use development in metro Dallas, expects to open the Deep Ellum facility before the end of the month.